Jargon
We believe jargon is often overused and can confuse rather than clarify. In our conversations with you, we’ll always aim to be straightforward and plain-speaking. That said, we might slip up occasionally!
To show we’re familiar with the jargon, we’ve published it on this page. If we’ve missed anything, please let us know.
Cheers!
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3PL
Third-Party Logistics
A+ Content
Enhanced Content
ACoS
Advertising Cost of Sales
AOV
Average Order Value
AP
Accounts Payable
API
Application Programming Interface
AR
Accounts Receivable
ASIN
Amazon Standard Identification Number
ASP
Average Selling Price
B2B
Business-to-Business
B2B2C
Business-to-Business-to-Consumer
B2C
Business-to-Consumer
BNPL
Buy Now, Pay Later
BOGOF
Buy One, Get One Free (BOGO in USA)
BSR
Best Seller Rank
CAC
Customer Acquisition Cost
CDC
Central Distribution Centre
CLV
Customer Lifetime Value
CMS
Content Management System
COD
Cash on Delivery
COGS
Cost of Goods Sold
CPA
Cost Per Acquisition
CPC
Cost Per Click
CPM
Cost Per Mille (thousand impressions)
CRAP
Can't Realise a Profit (Amazon term)
CRM
Customer Relationship Management
CTR
Click-Through Rate
CVR
Conversion Rate
D2C
Direct-to-Consumer
DC
Distribution Center
DPV
Detail Page View
DSP
Demand-Side Platform
EAN
European Article Number
EBITDA
Earnings Before Interest, Taxes, Depreciation, and Amortisation
EDI
Electronic Data Interchange
EFTPOS
Electronic Funds Transfer at Point of Sale
ERP
Enterprise Resource Planning
FBA
Fulfilled by Amazon
FBM
Fulfilled by Merchant
GM
Gross Margin
GMV
Gross Merchandise Value
GP
Gross Profit
HTML
Hypertext Markeup Language
HTTP
Hypertext Transfer Protocol
HTTPS
Hypertext Transfer Protocol Secure
ICP
Ideal Customer Profile
IDC
Independent Dealer Community
IS
Impression Share
IaaS
Infrastructure as a Service
KPI
Key Performance Indicator
LTV
Lifetime Value
MAP
Minimum Advertised Price
MOQ
Minimum Order Quantity
MPN
Manufacturer Part Number
MQL
Marketing Qualified Lead
MRP
Material Requirements Planning
MSRP
Manufacturers' Suggested Retail Price
NOP
Net Operating Profit
NPS
Net Promoter Score
NTB
New to Brand
OKR
Objectives and Key Results
OMS
Order Management System
OP
Operating Profit
PCI DSS
Payment Card Industry Data Security Standard
PIM
Product Information Management
PIMS
Product Information Management System
PO
Purchase Order
POS
Point of Sale
PPC
Pay-Per-Click
PaaS
Platform as a Service
RDC
Regional Distribution Centre
RFP
Request for Proposal
RFQ
Request for Quotation
ROAS
Return on Advertising Spend
ROI
Return on Investment
ROS
Rest of Search
RRP
Recommended Retail Price
SEM
Search Engine Marketing
SEO
Search Engine Optimization
SKU
Stock Keeping Unit
SLA
Service Level Agreement
SMB / SME
Small and Medium-sized Business / Enterprise
SOP
Standard Operating Procedures
SQL
Structured Query Language
SQL
Sales Qualified Lead
SaaS
Software as a Service
SoW
Statement of Work
TACOS
Total Advertising Cost of Sales
TOS
Top of Search
UI
User Interface
UPC
Universal Product Code
UX
User Experience
WMS
Warehouse Management System