Sales experts connecting brands to selected high-value B2B and retail channels.
Why Highlands Sales?
We help brands grow sales across the UK and EU.
Combining real-world expertise, industry connections, and end-to-end sales support to build a scalable, sustainable growth engine.
Expertise
Deep expertise across selected high-value B2B and retail channels — real-world insight that identifies where the growth is.
Relationships
Existing relationships with the buyers that matter — we open doors that would otherwise take months, because we're already
in the room.
Execution
We run the full sales cycle, so growth isn't a one-off campaign — it's a repeatable engine.
Our Services
Conference & Trade Event Representation
On-the-ground presence that keeps your brand visible wherever buyers gather.
Digital Assets & E-commerce Enablement
The right content and assets to help your customers sell you successfully online.
Field Sales & Customer Engagement
Alignment with your customers' sales teams to help win large opportunities.
Inside Sales & Lead Generation
Support your customers with sales blitz days to drive awareness and sales.
Sales Performance & Revenue Growth
Sharp focus on results that builds steady momentum for your business.
Product Training & Brand Advocacy
In-depth knowledge sharing that turns your customers into brand champions.
Product Listings & Distribution Expansion
Getting your range into the right catalogues and in front of more buyers.
Promotional Planning & Activation
Well-timed campaigns that drive results during your busiest selling periods.
Channel Strategy & Development
Tailored routes to market that open sustainable opportunities for your business.
Customer &
Account Tactics
Focused plans that strengthen relationships and unlock growth with your customers.
Our Methodology
01
Sell In
Connections and introductions that secure product placement and negotiated programs.
02
Sell Through
Collaborative sales and marketing execution across national, wholesale and regional customers.
03
Sell Out
Downstream activity — launches, training, events — driving consistent national coverage.
04
Optimise
Tracking performance and market insight to refine and repeat the cycle.
Success Stories
The brilliant team at Highlands have been a fantastic extension of our own sales team, leveraging their strong relationships to open new opportunities and deliver brilliant results.
Fran Lucraft, CEO & Founder of Grace & Green
Highlands has gone above and beyond the role of a traditional sales agency acting as true brand ambassadors and a strategic extension of our team.
Patrice Whelehan
Natural Hygiene Ltd.
Highlands’ relentless drive, seamless communication, and total team integration have been pivotal to RPS UK’s exceptional growth and customer engagement.
Volodymyr Pylypenko,
Reckitt Pro Solutions
Our network spans some of the largest and most influential wholesalers, distributors, and retailers across the office, education, cleaning, facilities, and industrial channels. These trusted partners help create the market access and opportunities needed to drive sustainable growth.
Meet the Team
I love travelling the world and spending quality time with my family, friends and as honorary Nanna to two grandchildren
Sue Ford
Business Development Manager
I love staying active through long walks and exploring new ideas. I'm curious by nature and enjoy meaningful conversations, friendships, and discovering new places.
Aziz Ergashev
Business Development Representative
I cherish time with my family, especially my grandson, and enjoy unwinding with a glass of red wine listening to the rich, warm sound of jazz on vinyl.
Gordon Christiansen
Chief Executive Officer
My passion is exploring skincare, learning about ingredients, and building routines that deliver visible, long-term results. It is my favourite way to mix science, self-care and fun.
Kamila Michalak
Chief Financial Officer
I truly welcome time walking with my dogs – fresh air and exercise is the best form of release.
Vickie Perry
BDM National Accounts
I really enjoy attending Fight Club, spending time with my family and walking my dogs, Bear & Len.
Toni Rawlings
BDM South
Case Studies
Proud to support and be members of these industry bodies.
