Breaking Through Stagnant Sales with PPC

Client - Cawston Press

Product Category - Food & Beverage

Time Period - Q1 2025/2026

The Challenge

Cawston Press had reached a point where sales growth had become stagnant at their existing PPC investment level. To unlock further growth in sales and revenue, we identified the need to increase PPC investment and establish clear targets for the months ahead.

Our Approach

We forecast PPC spend and sales over the following six months, creating clear targets aligned with the planned increase in investment and the level of growth Cawston Press wanted to achieve.

This provided a structured approach to increasing PPC activity, with performance measured against agreed monthly sales targets and forecasts.

The Result

Month-on-month sales targets were consistently achieved in line with forecasts, while Cawston Press reached all-time-high brand sales.