Driving Brand Success at OPI Partnership 2026
- Mar 16
- 2 min read
We’ve just wrapped another fantastic year at OPI Partnership, and the momentum for the brands we support has never been stronger.
This year, Highlands represented Allsop, Rocada, Grace & Green, and Nixi Body, and across every meeting, one thing was clear: resellers are hungry for innovation, new categories, and partners who show up ready to help them grow.
High‑quality conversations that translate into real commercial opportunity
Every meeting—without exception—opened doors. Whether it was showcasing the breadth of Allsop and Rocada’s ranges or introducing resellers to the fast‑growing feminine hygiene category with Grace & Green and Nixi Body, the appetite for progress was unmistakable.
Genuine engagement with new categories
Talking about period products with mostly male buyers could have gone either way, but instead, we saw curiosity, empathy, and a real desire to solve a workplace challenge many hadn’t considered before.
That’s what happens when brands bring meaningful innovation to the table.
Recognition for outstanding brand marketing
A huge congratulations again to Grace & Green for winning Marketing Campaign of the Year at the EOPA Awards. The reaction in the room said it all, brilliant work that truly resonated.
Proof that consistency pays off
As Vickie put it, the brands that keep showing up are the ones that see the biggest return. Allsop’s most successful year yet is no coincidence. Turning up matters. Investing matters. Partnership matters.
We’re already deep into follow‑ups and excited to turn these conversations into growth for the brands we’re proud to represent.
If you’d like to learn more about how Highlands helps brands accelerate in the European market, we’re always happy to talk.
Here’s to a strong 2026.Let’s keep building success together.
