Driving Growth Through Customer Engagement

Client - Leading consumer goods company

Customer - Large independent business products reseller

Goal

Grow sales of cleaning and hygiene products.

Plan

Improve knowledge of internal teams.

Increase awareness of product availability with customers.

Activities

• Product & brand training

  
  

• Update online content for e-commerce transactions

  
  

• Place web banners for visibility

  
  

• Support customer event days to showcase brands

  
  

Messaging

Internal

Customer identification and outreach: measure product category penetration across the customer base, i.e. what % of customers are buying dishwasher tablets, toilet cleaner or disinfectant products from you?

External

1) if you have a dishwasher why are you not buying dishwasher tablets with us?

2) we sell market leading brands that you trust and use at home

3) offer competitive price and convenience of consolidating supply with your trusted supplier

Result

25% annualised growth