Growing Workplace Hygiene Sales Through Dealer Engagement.

Sep 23

1 min read

Client - Grace & Green

Customer - Paragon Business Supplies (VOW Big 6 dealer)

Goal

Build brand awareness in Paragon's customer community, grow sales of FH products.

Plan

Support the creation of a Paragon-branded end-user feminine hygiene mailer and educate the sales team on the products, brand and customer opportunity

Activities

Provide assets and copy, brand & product info, USP's and sustainability focused information to support the activity
Ensure links from the mailer to the online order pad are created for ease of ordering
Provide key banners for upload to the order pad to increase brand awareness
Provide product and category training to Paragon Account Managers
Where appropriate, provide samples to support key customer opportunities and events

Messaging

Customer identification and outreach:

Identify customers already purchasing washroom, facilities and workplace essentials but not feminine hygiene products. Equip Account Managers to introduce period care as an additional workplace essential and incremental category opportunity.

External

1) Period care is a workplace essential – are you currently providing products for your employees and visitors?

2) Support employee wellbeing and create a more inclusive workplace by making period products readily available.

3) Grace & Green offers high-quality products with strong sustainability credentials.

4) Conveniently consolidate your period care requirements alongside your existing workplace and washroom supplies from Paragon.

Result

Increase the number of Paragon customers purchasing Grace & Green and deliver incremental sales growth (actual result is still WIP).

Has generated orders from significant customers, including a large estate agent and a potential large opportunity with a 400-site organisation.