Highlands Partners with Grace & Green on B2B Growth

Highlands is proud to announce its new partnership with Grace & Green, a certified B Corp and leading force in sustainable, ethical period care.

As part of this partnership, Highlands will support the brand’s growth across B2B channels in the UK and Ireland, with a wider remit to engage strategic partners throughout Europe.

Grace & Green offers a powerful, purpose-led proposition. Their award-winning products, including tampons, pads, and liners, are crafted with organic, toxin-free, and biodegradable materials. But the brand’s mission goes beyond product innovation. Grace & Green is committed to access, inclusivity, and education, working to dismantle the stigma and structural barriers surrounding period care.

“We’re thrilled to partner with Grace & Green to support their growth across B2B channels in the UK and EU,” said Janice Jenner, Head of B2B, Europe, Highlands. “They’re a truly exceptional brand, committed to access, inclusivity, and education, and challenging the stigma around essential care. As the highest-scoring B Corp in their category, Grace & Green leads the way in reducing the environmental impact of period products. With growing demand for sustainable solutions in the workplace, we see a real opportunity to bring their mission and products to more organisations.”

“Period care is essential and should be available in all workplaces, as commonplace as toilet paper, coffee and stationary,” said Frances Lucroft, Founder, Grace & Green. “Grace & Green are thrilled to be partnering with Highlands to support more businesses, educational institutions and public spaces to deliver period products and expand access to our new bladder support innovations. With Highlands’ strong regional footprint and trusted relationships across the facilities management and office supply sectors, this partnership marks an exciting step forward in scaling our reach and impact. We look forward to working with the Highlands’ team to make dignity standard, everywhere.”

This partnership reflects Highlands’ continued dedication to connecting purpose-driven brands with customers and channels where they can make meaningful impact. As more businesses prioritise wellbeing and sustainability, Grace & Green offers an authentic, forward-thinking solution for today’s workplace.

To learn more about Grace & Green, visit https://graceandgreen.co/