Identifying a Product-Market Opportunity

Client - Animus

Product Category - Pet healthcare / veterinary products

Time Period - 2026

The Challenge

Animus was experiencing declining order volumes in the US market alongside increasing competition. We needed to understand whether the decline was driven by advertising performance or whether wider market factors were affecting sales.

Our Approach

We developed an Animus Market Tracker to analyse the competitive landscape, reviewing competitor pricing, pack sizes and customer review ratings.

Our analysis revealed that competitors were often offering lower prices and different pack sizes, making Animus less competitive in terms of both price and perceived value.

Based on these findings, we recommended adjustments to pricing and the introduction of new pack sizes to strengthen the product proposition and improve competitiveness.

The Result

Our analysis identified an opportunity to improve Animus's market position through changes to bottle sizes, pricing and perceived value.

The client is now obtaining quotations for new pack sizes and considering pricing adjustments, with our findings directly informing its product development and pricing strategy.