Scaling Growth While Improving Efficiency

Client - UltraGrime Germany

Product Category - Health & Household

Time Period - January 2026 – Present

The Challenge

After successfully managing UltraGrime’s UK and French accounts, we took on the German account in January 2026 with the objective of scaling sales while increasing new-to-brand customer acquisition in a repeat-purchase category.

Our Approach

We tightened campaign targeting to reduce wasted spend, launched new ad formats to expand reach, continuously optimised campaigns and reallocated budgets based on performance trends. This allowed us to scale investment while maintaining a strong focus on efficiency and customer acquisition.

The Result

YTD, ad spend increased by 102%, driving a 150% increase in ad sales and a 346% increase in new-to-brand orders.

Despite significantly increasing investment, ROAS improved to 8.3 (+1.6), with the account consistently delivering 8–10 ROAS over the last six months, compared with 6–8 previously. Most recently, ROAS reached 10.58, alongside the highest sales month ever recorded for the account.