We guide brands through the complexities of B2B growth in the UK and EU. Specialising in the office, education, cleaning, facilities, and industrial sectors, we provide expert advice rooted in real-world experience. Our highly knowledgeable and well-connected team works as an extension of yours—helping you make informed decisions and, together, develop and implement a sustainable growth plan.
Our model manages the entire sales cycle through distribution, creating a seamless, repeatable growth engine that empowers partners and drives continuous success.
Sell In
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Navigation – connections, advice, guidance, introductions, positioning
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Product placement, content optimisation, assortment curation, program negotiation
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Commercial relationship sits with you, the client
Sell Through
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Collaborate on & execution of sales and marketing plan
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Sales engagement planning, online sales planning, manage national, wholesale & regional distributors
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Alignment with all stakeholders to maximise effectiveness
Sell Out
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Downstream engagement focused on opportunity creation
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Launches, training, end-user bids, marketing implementation, inside sales days, events & shows
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Consistent national coverage and execution
Success Stories
From strategic insight to genuine personal connection, Highlands has been instrumental in elevating Rocada’s brand and building lasting customer relationships across the UK and Ireland.
Marc Roca
Rocada
Success Stories
Highlands has gone above and beyond the role of a traditional sales agency acting as true brand ambassadors and a strategic extension of our team.
Patrice Whelehan
Natural Hygiene Ltd.
Success Stories
Highlands’ relentless drive, seamless communication, and total team integration have been pivotal to RPS UK’s exceptional growth and customer engagement.
Volodymyr Pylypenko
Reckitt Pro Solutions
We’ve had the privilege of working alongside incredible brands — some iconic, some just beginning their journey, and others scaling to new heights. Each one has its own story, its own heartbeat. Every partnership has been unique: some brief yet impactful, others enduring and transformative. They’ve shaped our path, taught us lessons, and reminded us why we love what we do. It’s been more than business—it’s been a shared journey, and we’re grateful for every step.
Check out our case studies
We’ve had the privilege of walking alongside incredible brands — some iconic, some just beginning their journey, and others scaling to new heights. Each one has its own story, its own heartbeat. Every partnership has been unique: some brief yet impactful, others enduring and transformative. They’ve shaped our path, taught us lessons, and reminded us why we love what we do. It’s been more than business—it’s been a shared journey, and we’re grateful for every step.
Check out our case studies
