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Highlands Europe

Prime Day + Amazon DSP

  • 5 days ago
  • 1 min read
Prime Day coming soon

1. Prime Day 

As we know, Prime Day is more than just one day. While Amazon has not yet released the exact dates — beyond confirming it will run across four days in June — we do have confirmed inbound deadlines:

  • EU9 FBA inbound deadline: 27 May UK 

  • FBA inbound deadline: 6 June 

These dates refer to the first scan (PID) required to ensure your stock is fully buyable with fast delivery during the event. Inventory received after the deadline may still go live, but Amazon is not committing to a 1‑day delivery promise for late‑received units.

 

As you plan your deals and prepare for potential demand spikes, now is the right moment to double‑check shipment timelines and buffer stock.


Amazon DSP

2. Amazon DSP 

Amazon’s Demand Side Platform continues to be one of the fastest‑growing digital marketing platforms globally — and with strong performance to match. Working with clients over the last 12 months, we’ve seen meaningful gains in incremental demand.  Aggregated campaign data shows:

  • Engagement up by 125%

  • Purchase rate up by 150%

  • Strong growth in new‑to‑brand purchases

  • Higher branded search rate, indicating stronger upper‑funnel impact 


If you’d like help with either or both of these areas, please reach out to your usual Highlands contact or email us at hello@highlandseurope.com.

 


 



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