Why better data = better ROI on Amazon & Shopify
- 6 days ago
- 1 min read
In our latest conversation, I sat down with James from TrackBee and Tariq Bedson from Highlands to unpack a simple truth:
Good data isn’t a “nice to have” anymore — it’s the competitive edge.
Across Amazon and Shopify, brands are dealing with fragmented signals, disappearing attribution, and platforms that increasingly “mark their own homework.” But with the right data foundations, the picture becomes clearer — and performance follows.
Here are a few standout insights from the discussion:
Amazon Marketing Cloud (AMC) is transforming how brands understand the path to purchase, assisted conversions, and customer lifetime value — not just ROAS.
On Shopify, server‑side tracking is now essential. Without it, brands can lose up to 70% of conversion data.
First‑party data is the unlock. Combine it with platform data and AI systems perform dramatically better.
And finally: avoid vanity metrics. ROAS without context is just noise.
We wrapped with two top tips from each expert — practical, actionable, and relevant for any brand looking to scale smarter.
If you’re thinking about how to improve ROI in 2026, this one’s worth a listen.
We’d love to hear your thoughts on how you're using better quality data to drive success in your business.
Here’s to a data‑driven, insight‑rich year ahead.
