Highlands Announces Leadership Transition

Highlands, a leading sales and marketing agency serving global B2B and digital channels,

today announced a leadership transition as Bob O’Gara steps into the role of Non-Executive Chairman. O’Gara, who has been gradually reducing his day-to-day involvement in operations over the past several years, will continue as a partner alongside Gordon Christiansen and Seth Raley, serving in an advisory capacity.

Effective October 15, 2025, Seth Raley will assume the role of Chief Executive Officer. Raley joined Highlands as a partner more than three years ago, with the long-term vision of leading the company’s next chapter. Known for his strategic insight, collaborative leadership, and deep understanding of the evolving B2B landscape, Raley is well-positioned to guide Highlands into the future.

“This transition comes at an auspicious time as seismic changes continue to shape the digital and B2B environments,” said O’Gara. “Navigating change has always been a cornerstone of Highlands’ culture, and Seth is the right leader to carry that tradition forward. I am incredibly proud of what we have built together and confident in the team’s ability to continue setting the standard for success.”

“I’m grateful for the opportunity to lead Highlands into its next chapter,” said Seth Raley, CEO of Highlands. “Our success has always been built on collaboration, with our incredible staff, our clients, and our customers, and I look forward to working together to drive meaningful and profitable growth in the years ahead. I’d like to thank Bob and Gordon for their trust and partnership as we continue to build on the strong foundation they’ve created.”

Under O’Gara’s leadership, Highlands has grown into a dynamic, internationally recognized agency that helps brands and distributors accelerate growth through innovative sales and marketing strategies. The company remains committed to fostering strong partnerships, adapting to market shifts, and driving measurable results for its clients.

“Our future is bright,” added O’Gara. “Highlands’ success has always been rooted in the strength of its people and the shared commitment to collaboration, creativity, and progress.”